As was the case at the ISE in Amsterdam, our overarching theme was the seamless integration of content into an architectural structure.
Our Solution Integrated Media combines architecture with content – creating endless applications for POS / POI and live communication.
We have shown on different surface sizes which specific spatial effects can be achieved – also thanks to variable material and treatment: how, for example, several small modules can be combined visually into a “big whole”, or how the corner column becomes a fully video-capable media carrier.
Media mixes with architecture as it shines through the components. When turned off or at inactive parts in content the texture of the surface shows a seamless transition.
We realized the concrete surfaces with a special luminous LED-system – in the corner of the fireplace under a white surface we installed the new P4.81 White-Face.
Each wall becomes a media carrier – without projection or shadow throw.
The rear area of the stand was laterally delimited by a smaller surface of the transparent curveLED® P15.6, providing space for replacement.