tennagels
EuroShop 2017

 
Client: tennagels LED Systems · Trade-Fair

 

With approx. 113,000 visitors, EuroShop is the global hotspot for shop and POS design, technology, shopfitting and everything related to retail complex.

As was the case at the ISE in Amsterdam, our overarching theme was the seamless integration of content into an architectural structure.
Our Solution Integrated Media combines architecture with content – creating endless applications for POS / POI and live communication.

We have shown on different surface sizes which specific spatial effects can be achieved – also thanks to variable material and treatment: how, for example, several small modules can be combined visually into a “big whole”, or how the corner column becomes a fully video-capable media carrier.
Media mixes with architecture as it shines through the components. When turned off or at inactive parts in content the texture of the surface shows a seamless transition.

We realized the concrete surfaces with a special luminous LED-system – in the corner of the fireplace under a white surface we installed the new P4.81 White-Face.

Each wall becomes a media carrier – without projection or shadow throw.

The rear area of ​​the stand was laterally delimited by a smaller surface of the transparent curveLED® P15.6, providing space for replacement.

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