Audi AG

Effective curveLED® installation on the CES Las Vegas

Audi AG impressed at the Consumer Electronics Show CES 2019 in Las Vegas under the slogan: “From driving experience to digital experience”. The spectacular lighting concept of the exhibition stand was a perfect example of a successful synergy of planning, media technology and moving image content.

The general planning was commissioned to Bathke Geisel Architekten. The Munich architects entrusted the planning office TFN with the technical planning of the media technology. TFN staged the unique curveLED® LED-Stripes P40 of tennagels Medientechnik GmbH in a spectacular way.

Exclusive lighting installation for a unique feeling of space

The result of the cooperation was a futuristic overall concept. The striking 750 m² exhibition stand was encased in a spiral-shaped corona of rays. By alternating striking LED rods and open spaces, the multimedia light curtain high above the stage oval became visible from afar and magically attracted visitors.

curveLED® LED technology sets eye catcher in the desert of Nevada

Made up of 1,600 LED rods almost 3 metres long, the exclusive room staging focused on the new technologies of in-car entertainment of the future and turned Audi AG’s stage at the world’s most important technology fairs into a superlative visual experience.

Audi has been presenting itself regularly since 2011 at the Consumer Electronics Show in Las Vegas, which is considered the Super Bowl for global consumer electronics and is an important driving force for trends and developments throughout the world. In 2019, 4,500 international exhibitors from over 155 countries showcased ground-breaking innovations of the next generation from a wide variety of consumer electronics sectors to more than 180,000 visitors.