Principal: Toshiba TEC Germany Imaging Systems GmbH
Photos: Anschutz Entertainment Group (AEG), tennagels Medientechnik GmbH
Meta Tags: curveLED P6.25 · curveLED P10.4 · Outdoor LED-Screens · MERCEDES PLAZA BERLIN · Anschutz Entertainment Group (AEG) · Toshiba TEC Germany Imaging Systems
tennagels Medientechnik is setting new standards with mega screens in Berlin
The Mercedes Platz was opened with a spectacular light and LED show on 13 October 2018 at the East Side Gallery in Berlin. The building owner, Anschutz Entertainment Group (AEG) Berlin, focused on the added value of a perfect cooperation network. With the general contractor Toshiba TEC Germany Imaging Systems GmbH, the Klostermann Group and tennagels Medientechnik GmbH, precious synergies of the industry specialists were being used.
The result can be seen at any time of day and night. A total of 21 LED mega screens with state-of-the-art curveLED technology and a total volume of 500 m² offer exclusive advertising space for sponsors and events. Thus, the digital overall concept makes the Mercedes Platz a prominent landmark for outdoor infotainment in the city quarter between the Mercedes-Benz Arena and the banks of the Spree.
Perfect special solution for LED installations
The Main Plaza features eight media towers with 10 m2 LED displays on both sides. Five mega screens were installed on the new buildings on the west and east sides of the square. The two largest LED installations, each measuring almost 88 m2, are displayed on the façade of the UCI Kinowelt. Two further screens are located on the opposite Verti Music Hall. An 80 m² screen, which was installed across the corner, offers a special digital highlight. Pixels running seamlessly across the edge visually dissolve the north-western corner of the building and turn into a highlight for visually sophisticated content.
Thanks to a luminance of 6000 nits and the brilliant image quality, the high-resolution content can be seen even from a distance of 20 m. State-of-the-art software also allows automatic adaptation to the respective lighting situation.
Besides being used as exclusive advertising space, the LED screens have been an elementary component of the “Fountains & Light” water feature since mid-April. A choreographed show consisting of visual LED effects and water games is held twice a day on the 1,500 m² fountain field. The entertainment district thus became the centerpiece of the new urban quarter in Berlin Friedrichshain.