UVEX
A+A 2017
Brand/Client:
UVEX Safety Group GmbH
Content: WERFT 6 Holographic · Trade fairs
UVEX Safety Group GmbH
Content: WERFT 6 Holographic · Trade fairs
For the numerously awarded workwear brand UVEX tennagels deployed the a mixed-reality holographic pyramid at the work safety fair A+A. The object was divided into 4 areas. A mixed-reality content directly displayed information and animations on the shown products.
The 2,5 m x 2,5 m big installation served as highlight for the presentation of eight new products of the i-gonomics family.
Forward-looking product presentation
The synthesis of product and information layer, through this future orientated style of presentation, enabled a new brand experience.
Attractive new features and individual functionalities of the introduced products, due to tailor made holographic content, could be grasped visually within a short time.
To enhance the multidimensional experience the LED floor area at the bottom of the Holography-Pyramide was integrated in this case.
The transparent OLED stele by tennagels complemented the booth design as it is another innovative communication medium.
Film: tennagels
