{"id":8892,"date":"2025-03-28T11:46:31","date_gmt":"2025-03-28T10:46:31","guid":{"rendered":"https:\/\/tennagels.com\/?p=8892"},"modified":"2025-03-28T15:06:51","modified_gmt":"2025-03-28T14:06:51","slug":"aimeca-2","status":"publish","type":"post","link":"https:\/\/tennagels.com\/en\/news-en\/aimeca-2\/","title":{"rendered":"Kapten & Son relies on Magic Mirrors"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Kapten & Son relies on Magic Mirrors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u00a9 Kapten & Son Store Cologne<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Tennagels realised a Magic Mirror concept for the new Kapten & Son stores. The interactive installation is part of the up-and-coming Cologne-based label’s retail experience concept, which has now been rolled out in three German cities. <\/p>\n

The Cologne-based backpack brand Kapten & Son<\/a> has been flying high internationally for several years now. In its home market of Germany, the label invested in a new retail concept in 2024. The first branch of the \u2018Experience Stores\u2019 opened in Cologne in October, followed by two more in D\u00fcsseldorf and Frankfurt this month. In all three, digital signage integrator Tennagels installed a Magic Mirror, which reverses the perspective with a simple camera trick. <\/p>\n

The display disguised as a mirror can be activated by touch. A camera opposite the display films the viewer from behind and transmits the image to the display. The view into the Magic Mirror then shows the customer how the rucksack looks on them. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Interactive - digital and analogue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Magic Mirror is one of several interactive areas that give the stores their experience factor. At a packing table, customers can fill their favourite backpack with various dummy products such as laptops or water bottles to make sure they choose the right size. With the Size Check feature, suitcases can be tested for hand luggage suitability. <\/p>\n

Otherwise, the stores appear to rely on few digital features. The focus is on wooden elements, minimalist product displays and the brand’s characteristic green colour. The suitcase department was designed to look like the interior of an aeroplane. According to Textilwirtschaft, Kapten and Son worked with Schwitzke & Partner on the design, while K\u00f6lling Project was responsible for the realisation. <\/p>\n

Kapten & Son now operates ten stores in Germany, with another to be added with the opening of the Westfield Mall in Hamburg in April. Other shops are located in Amsterdam, Cape Town and Vienna. <\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Source: 20 March 2025 by Antonia Hamberger, Invidis Magazine<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for <\/p>\n","protected":false},"author":3,"featured_media":8900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-8892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\nKapten & Son relies on Magic Mirrors - tennagels Medientechnik GmbH<\/title>\n<meta name=\"description\" content=\"Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kapten & Son relies on Magic Mirrors - tennagels Medientechnik GmbH\" \/>\n<meta property=\"og:description\" content=\"Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/\" \/>\n<meta property=\"og:site_name\" content=\"tennagels Medientechnik GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-28T10:46:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-28T14:06:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/filters_formatwebp_quality85.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jessika\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessika\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/\"},\"author\":{\"name\":\"Jessika\",\"@id\":\"https:\\\/\\\/tennagels.com\\\/#\\\/schema\\\/person\\\/b9d133774fd39cdaf828c0b154d6aaaf\"},\"headline\":\"Kapten & Son relies on Magic Mirrors\",\"datePublished\":\"2025-03-28T10:46:31+00:00\",\"dateModified\":\"2025-03-28T14:06:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/\"},\"wordCount\":343,\"image\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tennagels.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/filters_formatwebp_quality85.webp\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/\",\"url\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/\",\"name\":\"Kapten & Son relies on Magic Mirrors - tennagels Medientechnik GmbH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tennagels.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/filters_formatwebp_quality85.webp\",\"datePublished\":\"2025-03-28T10:46:31+00:00\",\"dateModified\":\"2025-03-28T14:06:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/#\\\/schema\\\/person\\\/b9d133774fd39cdaf828c0b154d6aaaf\"},\"description\":\"Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/tennagels.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/filters_formatwebp_quality85.webp\",\"contentUrl\":\"https:\\\/\\\/tennagels.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/filters_formatwebp_quality85.webp\",\"width\":2048,\"height\":1422},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tennagels.com\\\/news\\\/kapten-son-setzt-auf-magic-mirrors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/tennagels.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kapten & Son relies on Magic Mirrors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tennagels.com\\\/#website\",\"url\":\"https:\\\/\\\/tennagels.com\\\/\",\"name\":\"tennagels Medientechnik GmbH\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tennagels.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tennagels.com\\\/#\\\/schema\\\/person\\\/b9d133774fd39cdaf828c0b154d6aaaf\",\"name\":\"Jessika\",\"url\":\"https:\\\/\\\/tennagels.com\\\/en\\\/author\\\/jessika\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kapten & Son relies on Magic Mirrors - tennagels Medientechnik GmbH","description":"Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/","og_locale":"en_US","og_type":"article","og_title":"Kapten & Son relies on Magic Mirrors - tennagels Medientechnik GmbH","og_description":"Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for","og_url":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/","og_site_name":"tennagels Medientechnik GmbH","article_published_time":"2025-03-28T10:46:31+00:00","article_modified_time":"2025-03-28T14:06:51+00:00","og_image":[{"width":2048,"height":1422,"url":"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/filters_formatwebp_quality85.webp","type":"image\/webp"}],"author":"Jessika","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jessika","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/#article","isPartOf":{"@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/"},"author":{"name":"Jessika","@id":"https:\/\/tennagels.com\/#\/schema\/person\/b9d133774fd39cdaf828c0b154d6aaaf"},"headline":"Kapten & Son relies on Magic Mirrors","datePublished":"2025-03-28T10:46:31+00:00","dateModified":"2025-03-28T14:06:51+00:00","mainEntityOfPage":{"@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/"},"wordCount":343,"image":{"@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/#primaryimage"},"thumbnailUrl":"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/filters_formatwebp_quality85.webp","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/","url":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/","name":"Kapten & Son relies on Magic Mirrors - tennagels Medientechnik GmbH","isPartOf":{"@id":"https:\/\/tennagels.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/#primaryimage"},"image":{"@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/#primaryimage"},"thumbnailUrl":"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/filters_formatwebp_quality85.webp","datePublished":"2025-03-28T10:46:31+00:00","dateModified":"2025-03-28T14:06:51+00:00","author":{"@id":"https:\/\/tennagels.com\/#\/schema\/person\/b9d133774fd39cdaf828c0b154d6aaaf"},"description":"Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for","breadcrumb":{"@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/#primaryimage","url":"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/filters_formatwebp_quality85.webp","contentUrl":"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/filters_formatwebp_quality85.webp","width":2048,"height":1422},{"@type":"BreadcrumbList","@id":"https:\/\/tennagels.com\/news\/kapten-son-setzt-auf-magic-mirrors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/tennagels.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Kapten & Son relies on Magic Mirrors"}]},{"@type":"WebSite","@id":"https:\/\/tennagels.com\/#website","url":"https:\/\/tennagels.com\/","name":"tennagels Medientechnik GmbH","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tennagels.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/tennagels.com\/#\/schema\/person\/b9d133774fd39cdaf828c0b154d6aaaf","name":"Jessika","url":"https:\/\/tennagels.com\/en\/author\/jessika\/"}]}},"_links":{"self":[{"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/posts\/8892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/comments?post=8892"}],"version-history":[{"count":3,"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/posts\/8892\/revisions"}],"predecessor-version":[{"id":8909,"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/posts\/8892\/revisions\/8909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/media\/8900"}],"wp:attachment":[{"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/media?parent=8892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/categories?post=8892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tennagels.com\/en\/wp-json\/wp\/v2\/tags?post=8892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}