{"id":8911,"date":"2025-03-28T16:15:35","date_gmt":"2025-03-28T15:15:35","guid":{"rendered":"https:\/\/tennagels.com\/?p=8911"},"modified":"2025-03-28T16:55:31","modified_gmt":"2025-03-28T15:55:31","slug":"aimeca-3","status":"publish","type":"post","link":"https:\/\/tennagels.com\/en\/news-en\/aimeca-3\/","title":{"rendered":"Media art for Deichmann: a highlight in the new atrium"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8911\" class=\"elementor elementor-8911 elementor-8910\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff7283b e-flex e-con-boxed e-con e-parent\" data-id=\"3ff7283b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785902d9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"785902d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media art for Deichmann: a highlight in the new atrium\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f1605ba e-flex e-con-boxed e-con e-parent\" data-id=\"1f1605ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b63d08 elementor-widget elementor-widget-image\" data-id=\"6b63d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"212\" src=\"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DEICHCDE-237_04_heade-1024x271.jpg\" class=\"attachment-large size-large wp-image-8916\" alt=\"\" srcset=\"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DEICHCDE-237_04_heade-1024x271.jpg 1024w, https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DEICHCDE-237_04_heade-300x79.jpg 300w, https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DEICHCDE-237_04_heade-768x203.jpg 768w, https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DEICHCDE-237_04_heade.jpg 1259w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2d760f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5f2d760f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\u00a9 bloomimages\/gmp Architekten<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-139493b0 e-flex e-con-boxed e-con e-parent\" data-id=\"139493b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c8bfe99 e-con-full e-flex e-con e-child\" data-id=\"7c8bfe99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c282d43 elementor-drop-cap-yes elementor-widget__width-initial elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"6c282d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In collaboration with Deichmann SE and Studio Bauer, tennagels Medientechnik GmbH is realising an extraordinary media art installation for the atrium of Deichmann&#8217;s new company headquarters in Essen. This project combines modern architecture with digital art and innovative technology to create an inspiring atmosphere for employees and guests. <\/p>\n<p>The design concept for the media installation was developed by STUDIOBAUER GmbH, while tennagels realised the technical implementation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5050fa elementor-widget elementor-widget-image\" data-id=\"c5050fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"597\" height=\"842\" src=\"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DMN_Leitdetails_Medieninstallation-StudioBauer_Vers02.jpeg\" class=\"attachment-large size-large wp-image-8922\" alt=\"\" srcset=\"https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DMN_Leitdetails_Medieninstallation-StudioBauer_Vers02.jpeg 597w, https:\/\/tennagels.com\/wp-content\/uploads\/2025\/03\/DMN_Leitdetails_Medieninstallation-StudioBauer_Vers02-213x300.jpeg 213w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8acad3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c8acad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a94b1 elementor-widget elementor-widget-heading\" data-id=\"81a94b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New standards for architecture, art and technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094ab44 elementor-drop-cap-yes elementor-widget__width-initial elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"094ab44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The LED installation extends over five floors of the atrium, four of which are equipped with LED panels.<\/p>\n<p>These panels are not only technical elements, but are also characterised by their elegant wooden surface, which brings a warm, natural accent to the modern architecture. The wood panelling blends harmoniously into the overall concept of the building and emphasises its aesthetic orientation. <\/p>\n<p>Thanks to a targeted visual axis from the ground floor, the installation can be perceived in its entire dimension and enlivens the central atrium in an impressive way.<\/p>\n<p>The particular challenge of this project lay in the perfect integration of the media technology into the architecture.<\/p>\n<p>Tennagels is responsible for the selection of the LED technology through to the installation of the media surfaces.<\/p>\n<p>In addition to the impressive visual effect, the LED installation enables flexible content display, so that it serves both as an artistic element and as a communication platform for Deichmann.<\/p>\n<p>We at tennagels Medientechnik are delighted to be able to turn this visionary project into reality with our technical expertise. Together with STUDIOBAUER, we are setting new standards for the combination of architecture, art and technology.In addition to the impressive visual effect, the LED installation enables flexible content display, so that it serves both as an artistic element and as a communication platform for Deichmann. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08a582b e-flex e-con-boxed e-con e-parent\" data-id=\"08a582b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b475932 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b475932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a2d241 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6a2d241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">by Jessika Bogon<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01d49fe e-flex e-con-boxed e-con e-parent\" data-id=\"01d49fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f8a19 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"f9f8a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-58cba6d\" href=\"https:\/\/www.linkedin.com\/company\/7389797\/admin\/page-posts\/published\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 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Essen.<\/p>\n","protected":false},"author":3,"featured_media":8916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-8911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media art for Deichmann: a highlight in the new atrium - tennagels Medientechnik GmbH<\/title>\n<meta name=\"description\" content=\"Merging art and technology: an innovative concept for new worlds of experience \u00a9 IWS GmbH, generated with AI The \u2018Immersive MTI\u2019 project aims to open up new possibilities for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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