{"id":9942,"date":"2025-12-08T10:58:19","date_gmt":"2025-12-08T09:58:19","guid":{"rendered":"https:\/\/tennagels.com\/unkategorisiert\/center-potsdamer-platz\/"},"modified":"2026-07-13T12:51:59","modified_gmt":"2026-07-13T10:51:59","slug":"center-potsdamer-platz","status":"publish","type":"post","link":"https:\/\/tennagels.com\/en\/news-en\/center-potsdamer-platz\/","title":{"rendered":"Center Potsdamer Platz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9942\" class=\"elementor elementor-9942 elementor-9869\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72384c63 e-flex e-con-boxed e-con e-parent\" data-id=\"72384c63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313b6fd5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"313b6fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3D LED Installation at the Center am Potsdamer Platz \u2013 New Approaches to Digital Brand Presentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fdc17af e-flex e-con-boxed e-con e-parent\" data-id=\"1fdc17af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d7fb97a e-con-full e-flex e-con e-child\" data-id=\"5d7fb97a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9d6d27 elementor-widget elementor-widget-image\" data-id=\"3a9d6d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/tennagels.com\/wp-content\/uploads\/2026\/05\/IMGL1908-scaled.jpg\" class=\"attachment-full size-full wp-image-9875\" alt=\"\" srcset=\"https:\/\/tennagels.com\/wp-content\/uploads\/2026\/05\/IMGL1908-scaled.jpg 2560w, https:\/\/tennagels.com\/wp-content\/uploads\/2026\/05\/IMGL1908-300x200.jpg 300w, https:\/\/tennagels.com\/wp-content\/uploads\/2026\/05\/IMGL1908-1024x683.jpg 1024w, https:\/\/tennagels.com\/wp-content\/uploads\/2026\/05\/IMGL1908-768x512.jpg 768w, https:\/\/tennagels.com\/wp-content\/uploads\/2026\/05\/IMGL1908-1536x1024.jpg 1536w, https:\/\/tennagels.com\/wp-content\/uploads\/2026\/05\/IMGL1908-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db6b676 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6db6b676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Tennagels Medientechnik GmbH installed a large-format 3D LED display at the Center am Potsdamer Platz in Berlin for innovative brand communication.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a929dec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a929dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40dc962 e-flex e-con-boxed e-con e-parent\" data-id=\"40dc962\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-257d7f8f elementor-widget elementor-widget-text-editor\" data-id=\"257d7f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A large-format LED installation, specifically designed for displaying 3D content, was installed at the Center am Potsdamer Platz in Berlin. The installation is part of the site\u2019s redesign and blends seamlessly into the existing architecture as a striking media element. Its size and technical design create an eye-catching platform for digital content in public spaces.  <\/p><p data-start=\"1120\" data-end=\"1324\">Given its size and location, the LED wall ranks among the most prominent advertising mediums in Germany and underscores the growing importance of digital outdoor advertising in high-traffic downtown locations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771cb22b e-flex e-con-boxed e-con e-parent\" data-id=\"771cb22b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1840b1be e-con-full e-flex e-con e-child\" data-id=\"1840b1be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-690b8bec e-con-full e-flex e-con e-child\" data-id=\"690b8bec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193ec009 elementor-widget elementor-widget-heading\" data-id=\"193ec009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Immersive Visual Impact\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba91f6a elementor-drop-cap-yes elementor-widget__width-initial elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"ba91f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The use of three-dimensional content fundamentally changes the way traditional advertising spaces are perceived. Targeted 3D animations create the impression of depth and movement, making content appear to extend from the surface into the space. This visual dynamism ensures that messages are grasped more quickly and remembered for longer.  <\/p><p data-start=\"1735\" data-end=\"2024\">This effect plays a crucial role, especially in urban environments with a high density of information. Content must capture attention within a very short time\u2014immersive displays offer a clear advantage here, as they stand out visually and leave a lasting impression. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f439dfa elementor-widget elementor-widget-heading\" data-id=\"7f439dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical Implementation at the Highest Level<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d47352a elementor-drop-cap-yes elementor-widget__width-initial elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"6d47352a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The LED wall was specifically tailored to the requirements of 3D content. Its size, resolution, and viewing angles are coordinated to achieve an optimal sense of depth. With a total area of approximately 243 m\u00b2 and dimensions of about 40.5 x 6 meters, it is one of the largest installations of its kind in Germany.  <\/p><p data-start=\"2428\" data-end=\"2733\">As part of the center\u2019s architectural redesign, the installation is integrated into the inner courtyard and serves as a central visual element. The corner-spanning design allows for different perspectives on the content and enhances the spatial impact of the 3D displays. <\/p><p data-start=\"2735\" data-end=\"3039\">The LED technology used, featuring several million pixels, ensures a high level of detail and brilliant image quality. It is only through the precise interplay of brightness, contrast, and motion sequences that the content achieves its realistic effect and creates the desired sense of depth. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4954087c elementor-widget elementor-widget-heading\" data-id=\"4954087c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Opportunities for Brand Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad6c5cb elementor-drop-cap-yes elementor-widget__width-initial elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"3ad6c5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The installation opens up new avenues for companies to showcase brand messages in public spaces. Initial campaigns by international brands such as Coca-Cola and L\u2019Or\u00e9al demonstrate how effectively products and content can be presented in three dimensions. <\/p><p data-start=\"3356\" data-end=\"3631\">Furthermore, such installations offer significant potential for digital reach: eye-catching content is often photographed or filmed and shared on social media. This creates an additional presence that extends beyond the actual location. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2f185 elementor-widget elementor-widget-heading\" data-id=\"9d2f185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Part of a Global Trend<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b33e8 e-flex e-con-boxed e-con e-parent\" data-id=\"42b33e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee756e elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"fee756e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Innovative 3D LED installations of this kind are already well established internationally in major cities such as Tokyo, New York, and London. With the project at Potsdamer Platz, this innovative form of advertising is now being taken to a new level in Germany as well. &nbsp;<\/p><p>For tennagels, the project represents another important step in the implementation of complex media technology solutions that combine technology, architecture, and content.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>3D LED Installation at the Center am Potsdamer Platz \u2013 New Approaches to Digital Brand Presentation Tennagels Medientechnik GmbH installed a large-format 3D LED display at the Center am Potsdamer Platz in Berlin for innovative brand communication. A large-format LED installation, specifically designed for displaying 3D content, was installed at the Center am Potsdamer Platz [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-9942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Center Potsdamer Platz - tennagels Medientechnik GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tennagels.com\/en\/news-en\/center-potsdamer-platz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Center Potsdamer Platz - tennagels Medientechnik GmbH\" \/>\n<meta property=\"og:description\" content=\"3D LED Installation at the Center am Potsdamer Platz \u2013 New Approaches to Digital Brand Presentation Tennagels Medientechnik GmbH installed a large-format 3D LED display at the Center am Potsdamer Platz in Berlin for innovative brand communication. 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