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Digital LED art sail in the Wilo foyer

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The foyer in the "Pioneer Cube" of the Dortmund-based mechanical engineering company Wilo SE sets new standards for the digitalization of publicly accessible company presentations with its floating staging.

Creating connections, living connections - this is what WILO SE stands for as a company.

The digital LED installation “Connected”, which was inaugurated at the end of 2021 in the foyer opposite the 325m² “Mega Wall”, was conceptually designed, produced and finally installed together with the full-service agency Mehnert Corporate Design and the creative LED specialist tennagels Medientechnik. The almost 60 m² sail consists of 401 double, interlinked LED elements, which were specially developed for the project.
The elements condense in the middle, similar to a mosaic, and drift a little further apart at the edges. In this way, both the dynamism of the company and the harmony of the overall picture should be emphasized and guaranteed. The sandwich-like arrangement allows two different images to be created via the elements – one radiates upwards, the other downwards.

The German Eight - a symbol of team spirit

From the first floor, you can see the rudder aft from below and hear the helmsman’s announcements muffled by the water. Synchronized with the dipping of the paddles of the stern, the company’s principles dive typographically, like fish under the boat. Viewed from the second floor and from the atrium, the viewer gets to see the rowing boat from above. The commands are now clear to understand and the dipping of the rudder is also clearer. Thanks to the ingenious audio setup, the two sides of the LED installation do not overlap and the motifs can work independently of each other.

1.9mm pixel pitch in sandwich form

Thanks to the selected pixel pitch of 1.9mm, the viewer gets a razor-sharp image in 4k total resolution (per side) from any distance. The assembly, as well as the product development itself, was a challenge that had to be distributed throughout the company in an interdisciplinary manner. The biggest challenge was to find the right materials that met the requirements in terms of weight, statics/stability and quality. Because with more than 400 LED modules, it adds up to quite a bit of weight.

100% Custom-Made

The technical planning and implementation was realized by tennagels Medientechnik GmbH. Conceptualization, animation and digital implementation were carried out by Mehnert Corporate Design.