Mercedes Platz Berlin
With its futuristic LED staging and brilliant image quality, Mercedes Platz becomes the pulsating center of urban infotainment.
Revolution in outdoor advertising: Tennagels Medientechnik unleashes DooH mega screens in Berlin
Spectacular opening with high-tech LED show
Illuminating Mercedes Platz - a feast for the senses
Mercedes Platz was opened with a spectacular light and LED show at the East Side Gallery in Berlin on October 13, 2018. The client, Anschutz Entertainment Group (AEG) Berlin, relied on the added value of a perfect cooperation network to complete the project. With the general contractor Toshiba TEC Germany Imaging Systems GmbH, the Klostermann Group and tennagels Medientechnik GmbH, valuable synergies between the industry specialists were utilized.
21 LED mega screens transform the square into a landmark for DooH
Innovative visions by day and by night
The result is impressive at any time of day or night. A total of 21 LED mega-screens with state-of-the-art LED technology and a total volume of 500 m² offer exclusive advertising space for sponsors and events. The overall digital concept makes Mercedes Platz a prominent landmark for outdoor infotainment in the city quarter between the Mercedes-Benz Arena and the banks of the Spree.
Tailor-made LED solutions for a unique ambience
Customization meets visual excellence
Perfect special solution for LED installations. The Main Plaza is dominated by eight media towers with 10 m² LED displays on both sides. Five mega screens were installed on the newly constructed buildings on the west and east sides of the square. Die beiden größten LED-Installationen mit jeweils knapp 88 m2 prangen an der Fassade der UCI Kinowelt. Two further screens are located at the Verti Music Hall opposite. A special digital feature is an 80 m² screen that has been installed at an angle. Pixels running seamlessly across the edge visually break up the north-west corner of the building and become a highlight for visually sophisticated content.
Dank einer Leuchtdichte von 6000 nits und der brillanten Bildqualität ist der hochaufgelöste ConaThanks to a luminance of 6000 nits and the brilliant image quality, the high-resolution content is clearly visible even from a distance of 20 m.tent auch aus einer Entfernung von 20 m deutlich erkennbar. In addition, state-of-the-art software allows automatic adjustment to the respective lighting situation.
As well as being used as an exclusive advertising space, the LED screens have been an integral part of the “Fountains & Light” water feature since mid-April. A choreographed show of visual LED effects and water features takes place twice a day on the 1,500 m² fountain field. The Entertainment District thus became the heart of the new urban quarter in Berlin Friedrichshain.