Leica Gallery Vienna: Where classic photography meets LED technology
Where professional and amateur photographers usually look for new equipment, tennagels Medientechnik shows that special LED solutions on the retail space provide that certain something and make the store's digital strategy visible.
Store concept delivers added value
The “Gallery & Store” concept of the Leica Gallery Vienna combines technology and art. While the first floor invites enthusiasts of the latest camera systems to browse, art lovers can be inspired by regularly changing exhibitions of popular photographers free of charge in the gallery above the store. The store’s hybrid concept brings together what belongs together and thus provides added value for customers and visitors alike.
LED pillar underlines the brand's digital strategy
Everyone is talking about digitalization, but making it visible is the challenge that brick-and-mortar retailers will have to face in 2021. The store concept is supported by an almost 10 m² LED column from tennagels Medientechnik. With a pixel distance of just 2.6 mm and the special feature of being angled at two 90° angles, the LED column ensures that the desired brand messages can be seen from almost any angle in the store. This means that the system not only fits perfectly into the store concept, but also attracts walk-in customers directly from the street into the gallery on Seilergasse in Vienna.
Effective, exciting and inviting
Concept solutions such as these show how modern technology can be firmly integrated into the architecture and ensure that the digital strategy perfectly underlines the added value of the actual store.
