Digital out of Home
Digital Out of Home (DOOH): Interactive and personalised advertising formats in urban areas
Revolutionising the advertising landscape with innovative media technology
The evoluation of DOOH advertising
Innovative media technology plays a decisive role in the development and effectiveness of Digital Out of Home (DOOH) advertising. DOOH technologies utilise digital screens in public places to communicate messages to a wide audience in a targeted manner. A key element of innovative media technology in DOOH is the use of high-resolution, large LED screens in special formats. We specialise in the selection, refinement and integration of suitable technology. Our solutions not only enable the creation of vivid, eye-catching visual content, but also the flexible customisation of advertising messages in real time.
To the project
Increase interactivity and engagement
By integrating touchscreens, gesture control or even augmented reality, passers-by can interact with the adverts and achieve deeper engagement and a longer dwell time. These interactive experiences not only create a stronger bond between the brand and the audience, but also make it possible to collect valuable data on user behaviour. One of the most important developments in DOOH media technology is the use of artificial intelligence (AI) and data analysis.
Research and data-driven personalisation
To this end, we are conducting research at various levels of AI development together with our two integrated research laboratories at Düsseldorf University of Applied Sciences, which were set up in collaboration with the Department of Media Informatics under Prof Geiger. For example, by analysing real-time data such as location, weather, traffic and demographic information, DOOH providers and advertisers can dynamically adapt their content to make it more relevant and appealing.
Pioneering screen technologies and personalised content
The further development of screen technologies also contributes to the improvement of DOOH. High-resolution displays with vivid colours and razor-sharp images attract the attention of passers-by and ensure that messages are conveyed clearly. Another important trend is the personalisation of DOOH content using technologies such as facial recognition or mobile data sets. Overall, we offer a variety of creative concepts and possibilities to optimise Digital Out of Home to your needs and improve the interaction between brands and audiences.
